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Electronic Commerce 2010: A Managerial Perspective, by Efraim Turban
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For undergraduate and graduate electronic commerce courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks--all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and "Green IT".
- Sales Rank: #3747871 in Books
- Published on: 2010-07-01
- Original language: English
- Number of items: 1
- Dimensions: 10.87" h x .98" w x 8.50" l, .0 pounds
- Binding: Paperback
- 968 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
This Has to be the Worst Textbook Ever Written
By Michael P
I cannot describe in enough words my disdain for this textbook. This has to be the worst textbook every written. Here's why:
1. The authors love parenthesis for some reason. I just counted seven uses of parenthesis in just two paragraphs. This really takes away from the focus of the paragraphs. Instead of using parenthesis, the authors should have used complete sentences.
2. For more information, see Chapter 2. For more information, Refer to file W4.4. For more information, see Chapter 2. For more information, refer to online file W5.9. You will see this in just about EVERY paragraph! You'll be bouncing between chapters as well as webpages to read stuff that the authors should have just put in the textbook darn textbook!
3. Hope your favorite colors are Black, Tan, and Blue. THOSE ARE THE ONLY COLORS THAT APPEAR IN THE BOOK! Even pictures of example websites they show are BLUE!!! Is this on purpose? I'm sure money was saved by printing with only three colors, but come on... for $180.00 I'd like to see actual colors.
4. The graphics in this book are just plain horrible. As a matter of fact, I don't think you can call them graphics. Imagine a block of text with arrows that point to other blocks of text. That's how the authors of this textbook try to graphically represent what they are saying.
5. Forget about those bolded words you took notes on and wrote the definitions for in the chapters, because you won't be tested on them. Instead, the test questions that come with this book pertain to ridiculous minute details of the chapters, which in most cases you won't even recall reading.
6. Forget about using the index. 1 out of every 5 items you need to find in the textbook will be listed in the index. And if it is, it will only have select page references, and not all page references.
I hope the 2012 version is better, but I highly doubt it. This textbook is the perfect example of HOW NOT TO WRITE A TEXTBOOK.
1 of 1 people found the following review helpful.
One of the worst school books I've ever read!
By Daniel R.
I have no idea who gave this 5 stars but I'm guessing it was the authors' friends. This book is very hard to read. For some reason the text is written in blue and gold which is really annoying. The authors also keep referring you to different places (including places like "online File W1.3"). I'm not sure where File W1.3 is and I'm definitely not going to give their site any hits by going there to look. There is no flow and the authors made this more of a scavenger hunt than a good read. This is one of my last classes for my masters and it is one of the worst books I've ever read. Not to mention it doesn't seem like the authors have a clue what they are talking about. Here is an excerpt from page 19, "According to... estimates that by 2011 as many as 80 percent of all internet users worldwide will have avatars, making animated online persons as common as e-mail..." WTF?! I think the author just finds random statements and incorporates them into the text. This book is horrible!
1 of 1 people found the following review helpful.
Instructor Edition Packed with Extras
By JeffR
For my Knowledge Management e- Systems class, this book has invaluable insight. I was especially surprised to receive the instructors edition which has even more content that is useful to a knowledge learner. Great resource and Turban explains is straight talk.
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